Manga illustration of David Sommerville racing with a peloton through a city

THIS ONE TIME AT A BIKE RACE

THE
LONG RIDE.

4 decades of racing. More than 1,800 race days. Still pinning on numbers.

ANIMATED STORY
RIDE · COACH · DIRECTOR SPORTIF
01 / THE YEARS1984RACING SINCE
02 / THE DAYS1,800+RACE DAYS
03 / THE MAP12+COUNTRIES
04 / THE ROLERIDER
TO COACH
ATHLETE DEVELOPMENT · DIRECTOR SPORTIF

THE STORY SO FAR

One start.
Many chapters.

Decades of racing, coaching, and learning what it takes to keep moving.

David racing at the front of a city peloton
CHAPTER 01 / 1984—

It starts
with a line.

Racing since 1984. Decades of starts, hard days, and the pull of the next race.

CHAPTER 02 / 1,800+

Race day.
Again.

Over 1,800 race days. Each one its own mix of preparation, tactics, effort, and decisions made at speed.

Manga illustration of David with riders before a raceSame road. New problem. Keep thinking.
David sharing race experience with a cycling team
CHAPTER 03 / OUT THERE

A wider
world.

Raced around the world, across a dozen-plus countries. New roads, new teams, and a lot to learn.

CHAPTER 04 / PASS IT ON

From rider
to director.

Coaching and athlete development bring the lessons forward. As a director sportif, the view changes, but the race never stops asking questions.

THE JOB CHANGES.THE RACE
STAYS REAL.

CHAPTER 05 / THE UNPLANNED PANEL

Crashes happen.
The story keeps going.

Crashed a bunch of times. Every race story has a few panels nobody planned.

EXPLORE COACHING

BONUS PANEL / BRICK-BUILT EDITION

Same ride.
Smaller bike.

Three riders, two little race bikes, one very long ride, now at minifigure scale.

Three LEGO-style cyclist minifigures in red and blue kits with two brick-built road bikes

NEXT CHAPTER

Still riding.
Still building.

Explore the work across digital platforms, brands, coaching, and the businesses built around them.

BACK TO THE FULL PORTFOLIO
The peloton continues down the road