David Sommerville racing in cycling kit and sunglasses.

01 / STRATEGIC ADVISOR

Strategic
advisor.

Executive leadership shaped by decades in business and a lifetime in cycling.

MY STORYPORTFOLIOGET IN TOUCH
0103
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ABOUT / EXPERIENCE

LEADERSHIP FORGED IN EXPERIENCE, DRIVEN BY INNOVATION

David Sommerville brings more than two decades of executive leadership across operations, e-commerce, cycling performance, and global brand development. He founded Sommerville Sports, a pioneering custom cycling apparel company later acquired by Verge Sport, where he continued leading large-scale operations for nearly a decade. He managed hundreds of staff and oversaw delivery of more than one million products worldwide.

Today, his work focuses on strategic consulting and digital transformation for high-growth businesses. He helps shape digital presence end to end, from Shopify and Squarespace commerce to custom full-stack PHP platforms, websites, internal tools, ordering systems, and integrations. The technology is connected to real operating needs across sales, product, logistics, fulfillment, and customer experience.

David is also founder and head coach of Sommerville.cc, supporting athlete development and lifelong engagement in sport. An active competitive cyclist, he has nearly four decades of racing experience and more than 1,800 race numbers pinned. From transforming fulfillment pipelines to pioneering online ordering technology, his work brings tactical execution together with a long view.

SKILLSRESUME PDFCONTACT
Portrait of David Sommerville.DAVID SOMMERVILLE / BROOKLYN, NY

SELECTED EXPERIENCE

01

Led U.S. business generating $15M+ in revenue with a contribution to $40M+ global operations

02

Built and scaled integrated direct-to-consumer ecosystems supporting 25+ million in cumulative online sales across brands

03

Designed and implemented fulfillment and logistics systems supporting shipment of 12,000+ packages annually

04

Managed global production and delivery of 1M+ units with a <0.5% warranty rate

05

Developed proprietary 3D proofing and order management systems to streamline production and customer experience

TOOLS & TECHNOLOGY

Built for
what's next.

Digital strategy, full-stack development, commerce, operations, fulfillment, and creative technology.

Strategic ConsultingBusiness OperationsE-commerceFull-Stack DevelopmentCustom PHP SoftwareWebsites & Digital PresenceShopifySquarespaceSales SystemsOrder ManagementLogistics & FulfillmentSupply ChainProduct DevelopmentAPI IntegrationsSQLiteAI-Assisted DevelopmentCodexAdobe Creative Suite

PORTFOLIO / DIGITAL & BRANDS

Many worlds.
One working portfolio.

VIEW FULL PORTFOLIO
Preview image for UnderShield.it01UnderShield.itOPEN SITE
Preview image for Hans Kniebes USA02Hans Kniebes USAOPEN SITE
Preview image for Broadway & Canal03Broadway & CanalOPEN SITE
NAP. MEOW. CHAOS. REPEAT.WAFFLES04Waffles.devinsommerville.comOPEN SITE
Preview image for SOMMERVILLE.cc05SOMMERVILLE.ccOPEN SITE
Preview image for AeroKit.cc06AeroKit.ccOPEN SITE
Preview image for Devinsommerville.com07Devinsommerville.comOPEN SITE
Preview image for VeloRank.nyc08VeloRank.nycOPEN SITE
Preview image for MONTECCI09MONTECCIOPEN SITE
Preview image for RRT Launcher010RRT LauncherOPEN SITE
Preview image for Rawsomely Healthy Pets011Rawsomely Healthy PetsOPEN SITE

SKILLS / PRACTICE

Good ideas.
Built to work.

One connected skill set across leadership, operations, digital commerce, product, and performance.

Executive leadership & strategy

Executive leadership and team managementFounder and operator experienceDirector of OperationsStrategic consultingFractional COO and CSO consultingBusiness planning and operating modelsOrganizational design and team structureProfitability management and budget alignmentKPI definition and operating reviewsBusiness development and partnershipsChange leadership and execution

Operations & fulfillment

Operations directionDomestic and international salesGlobal fulfillment and logisticsFulfillment pipeline optimizationSupply chain optimizationVendor and factory oversightManufacturing strategyOrder management systemsCustomer service operationsShipping workflow designInventory and product operationsQuality and warranty process improvementInternational distributionScale-up planning

Digital commerce & web

Digital strategy for websites and online presenceShopify and Squarespace implementationFull-stack PHP website developmentCustom commerce platforms and integrationsUX and conversion-focused structureCommerce workflow automationHTML and semantic page structureCSS and responsive interface designInteractive website developmentSEO-oriented site architectureMulti-currency commerce setupPayment and checkout integrationsPortfolio and brand websites

Software & systems

Custom PHP applications and business systemsPHP websites, backend logic, and server-rendered pagesHTML, CSS, and JavaScript interfacesClient portals and order platformsSQLite database design and relational data modelingAPI integration planningWorkflow automationAdmin dashboards and operational interfacesData import and reconciliation workflowsRole-based access and permissionsTechnical requirements and product specificationsSystem testing and release verificationVersioned product and site architecture

AI & product development

ChatGPT and Codex-assisted software developmentVibe coding and prompt-driven prototypingAI-supported debugging, iteration, and code reviewAI integration into business workflows and operating systemsPrompt design and iterative refinementAI-supported research and synthesisAI image generation and visual directionRapid prototyping and interface iterationProduct scoping and requirements writingTechnical documentationCross-functional AI workflow designHuman review of generated content and codeAutomation opportunity analysis

Cycling apparel & product

Cycling apparel product developmentCustom kit and OEM programsGarment prototyping and technical sourcingFactory and supplier coordination3D proofing and visualizationRetail and B2B positioningProduct line planningPerformance apparel brand developmentGlobal production and deliveryDealer and distributor network development

Cycling & coaching

Athlete development and coachingIndividualized training systemsRace strategy and performance planningCycling team managementBike fit and rider positioningEquipment selection and aerodynamicsJunior cyclist mentoringCycling event operationsUCI Director Sportif experienceCategory 1 racing experienceNearly four decades of racingMore than 1,800 race days

Brand, marketing & customer experience

Brand identity developmentE-commerce storytelling and contentCampaign planning and rolloutSocial media strategySeasonal and product launch planningSponsorships and partnershipsCustomer journey designPost-sale support systemsAdobe Creative SuiteMicrosoft Office Suite

Certifications

Shopify PartnerSquarespace Circle Gold MemberSafeSport CertifiedUSA Cycling CoachUCI Director SportifCategory 1 Athlete

Community & interests

New York State Bicycle Racing Association Board MemberMentoring and coaching junior cyclistsBicycle racing and cycling team managementBicycle technology and service maintenanceInternational travel

SERVICES / WHAT I DO

Precision strategy.
Elite execution.

Consulting and hands-on execution across leadership, digital presence, product, performance, and operations.

01

SERVICE AREA

Strategic Leadership & Business Operations

Build with vision. Operate with precision.

We partner with founders, leadership teams, and scaling organizations to improve efficiency and drive profitability.

  • Fractional Executive Consulting (COO or CSO support)
  • Organizational structuring and team management
  • Global fulfillment and supply chain optimization
  • Budget alignment and KPI-driven operations
  • Vendor oversight and rapid manufacturing strategy
02

SERVICE AREA

Digital Commerce & Website Development

Fast-track your digital presence.

We plan and build digital presence from strategy through launch: brand websites, Shopify and Squarespace commerce, and custom full-stack PHP platforms. Each experience is designed around the business model, customer journey, and systems that need to work behind the screen.

  • Shopify and Squarespace builds and optimization
  • Custom full-stack PHP websites and platforms
  • Global commerce setup with multi-currency support
  • UX, conversion, and SEO-focused structure
  • 30-day website launch program
03

SERVICE AREA

Cycling Industry Consulting

Cycling is in my DNA.

We bring insider knowledge and unmatched industry experience to cycling brands.

  • Strategic consulting for cycling and apparel companies
  • Custom kit and OEM sales strategies
  • Global distributor and dealer network development
04

SERVICE AREA

Brand & Product Innovation

Products that perform. Brands that resonate.

From cycling apparel to OEM solutions, we guide product creation from idea to launch.

  • Brand identity development
  • Custom product lines and garment prototyping
  • Technical sourcing and supplier coordination
  • 3D product visualization and proofing
  • Retail and B2B positioning strategies
05

SERVICE AREA

Marketing & Revenue Growth

Strategic storytelling meets measurable growth.

We develop and execute marketing strategies that increase awareness and generate revenue.

  • Campaign creation and rollout plans
  • Social media strategy and planning
  • E-commerce content and storytelling
  • Launch and seasonal promotion planning
06

SERVICE AREA

Technology & Platform Integration

Build smarter systems. Scale with confidence.

We connect commerce, sales, fulfillment, and customer data through practical software and automation. From custom internal tools to AI-supported workflows, each system is scoped to reduce friction and help teams operate with confidence.

  • Custom business systems and internal tools
  • Client-facing portals and order platforms
  • Workflow automation and system integration
  • AI-enabled processes with human oversight
  • Unified platforms across logistics, sales, and customer data
07

SERVICE AREA

Customer Experience & Fulfillment Optimization

Make every customer interaction exceptional.

We design systems that elevate service, streamline fulfillment, and scale support.

  • Customer service system design
  • Shipping logistics optimized for <36-hour turnaround
  • Full post-sale support systems
  • Global support and retention strategies

SOMMERVILLE.CC / COACHING

Cycling is
in my DNA.

Founder and head coach of Sommerville.cc. I help riders build durable fitness, race with purpose, and keep progressing through individualized coaching shaped by decades in the sport.

Nearly four decades of racing, more than 1,800 race days, and experience as a USA Cycling Coach and UCI Director Sportif inform the work on and off the bike.

EXPLORE SOMMERVILLE.CC
1984RACING SINCE
1,800+RACE DAYS
12+COUNTRIES
RIDER
TO COACHATHLETE DEVELOPMENT

THE LONG VIEW / EXPERIENCE

How we
got here.

1990s–Present

01

SOMMERVILLE.CC

Founder · Cycling Coach & Athlete Development

Design individualized training systems and coach athletes across development pathways, with a focus on long-term progression, race strategy, and competitive performance.

2012–2015

02

SOMMERVILLE SPORTS INC.

Founder & CEO

Founded and scaled a custom cycling apparel company. Achieved 250% year-over-year sales growth, leading to acquisition by Verge Sport in 2015.

2015–2024

03

VERGE SPORT

Brand & Operations Director

Led U.S. business operations within a global apparel company generating $15M+ in revenue and contributing to $40M+ globally across 20+ countries.

2014–Present

04

DAVID SOMMERVILLE INC.

Founder · Operator · Strategic Advisor

Consulting and hands-on leadership across company operations, digital commerce, full-stack PHP software, internal systems, and fulfillment. Connects sales, product, logistics, and customer experience in systems built around how the business runs.

2025–Present

05

BROADWAY AND CANAL

Co-Founder · Operations & Product Lead, Custom Apparel

Co-founded a New York City-based custom cycling apparel brand combining NYC ENERGY · ITALIAN CRAFTSMANSHIP through a made-to-order production model.

2025–Present

06

AEROKIT.CC

Founder · Performance Apparel & Retail Systems

Developing a retail-focused cycling apparel brand built around the principle that “EVERY SECOND COUNTS.”