David Sommerville brings over two decades of executive-level leadership across operations, e-commerce, cycling performance, and global brand development. He founded Sommerville Sports, a pioneering custom cycling apparel company, later acquired by Verge Sport, where he continued to lead large-scale operations for nearly a decade. David has managed hundreds of staff and overseen the delivery of more than one million products worldwide. His recent work focuses on strategic advisory and digital transformation for high-growth businesses.

In addition to his executive and consulting roles, David is the founder and head coach of Sommerville.cc, a cycling performance coaching business dedicated to athlete development and lifelong engagement in sport. He remains an active competitive cyclist, with nearly four decades of racing experience and over 1,800 race numbers pinned, reflecting a career that continues to blend hands-on athletic achievement with leadership in the cycling industry.

From transforming fulfillment pipelines to pioneering online ordering technology, his work merges tactical execution with visionary strategy.

SKILLS

Executive Leadership & Team Management
Director of Operations
Domestic & International Sales
Strategic Planning & Profitability Management
Fulfilment & Logistics Optimization
E-Commerce Development & Management
OEM Product Development & Sourcing
Technology & AI Integration
Marketing, Sponsorships & Partnerships
Adobe Creative Suite & Microsoft Office Suite

CERTIFICATIONS

Shopify Partner
Squarespace Circle Gold Member
SafeSport Certified
USA Cycling Coach / UCI Director Sportif / Category 1 Athlete

COMMUNITY INVOLVEMENT & INTERESTS

New York State Bicycle Racing Association Board Member
Mentoring & Coaching Junior Cyclists
Bicycle Racing & Cycling Team Management
Bicycle Technology & Service Maintenance
International Travel

Leadership Forged in Experience, Driven by Innovation